The Top 3 Recent SEO Guest Post Tactics For Creating An Efficient Blogging Strategy
The SEO landscape has become very competitive. The yesteryear tricks of building spammy links are not relevant anymore. The recent SEO trends emphasize creating high-quality content that will, in turn, attract high-quality links.
Guest post is a quintessential link building tactic that has stood the test of time. When done well, it helps to create superior contextual links that place your website higher on Google's rank list.
Continue to read to find the top 3 SEO guest post tactics that help develop a successful guest blogging strategy. However, before we start, it is essential to know the basics.
What is a guest post?
Guest post or guest blog is the practice of contributing content to someone else's blog for building your authority, relationship, links, and exposure.
The idea is simple: you write a post as per the requirements of another blogger and get a backlink in return. The backlink usually appears in the author box, found at the bottom of the post.
Guest posts are viral as bloggers are continually looking for good content for their blogs to retain existing readers and attract new ones. Thus, it is a win-win situation for both parties involved.
While the guest blogger's website stands a chance to rank higher due to the backlink, the host can also gain new readers.
Therefore, guest post is still relevant and offers numerous benefits such as:
Improves the website ranking on search results
Increases website traffic and give a boost to your content marketing ROI.
It is an excellent way to raise brand awareness.
Helps to gain the attention of new subscribers
Improves lead generation
Recent SEO Guest Post Tactics
As promised, here are the top 3 current SEO guest post tactics:
1. Find the right site to contribute
Although many sites actively look for a guest post, you must choose one that will help you achieve your goals.
To find websites that welcome guest blogs on topics you are most interested in writing, you must search Google using the right query. Here are a few search queries samples you can try to:
(primary subject keyword phrase) + "become a contributor."
(main subject keyword phrase) + "write for us"
(main subject keyword phrase) + "guest post"
You use such queries on Twitter too. Simply type "guest article" or "guest post" in the search box, and it will display a list of tweets with guest posts. Another tactic you can use to find the right site is by following your competitors on social media to check where they are posting.
2. Make an excellent first impression
After zeroing on the website, you must work on making a good guest post pitch. Gone are the days when generic pitches would work. Given the level of competition, it is imperative to create a specially crafted pitch for the site owner to ensure your chances of success.
Below are some of the tactics you can employ to make guest post pitch compelling:
Keep it short- This is the first rule. You must keep the pitch short and direct. Site owners, exceptionally high authority sites, get several pitches in a day. So they appreciate pitches that don't beat around the bushes.
Use their name- The next rule is to address them by their name. Site owners often overlook pitches that fail to research this basic information.
Incorporate the post title- Use the post title in the subject line of the email. Also, use it as the secondary heading inside the body of the email.
Describe the post- Briefly communicate how the post will be useful for their readers. Use a few short sentences or bullet points for this.
3. Write great content
After making a successful pitch, you must get down to business and write an excellent article.
Here are a few useful tactics that you can follow to come up with great content:
Write a stellar headline- Catchy headlines grab the attention of the users. Some of the best headlines often use action words or clearly state the benefit for the reader. Your headline must tap into the emotion of the reader.
Research the keywords- Apart from good quality content, you must make sure your content ranks well in various search engines and drives traffic. Therefore, spend some time on keyword research and select a few that you can use to optimize your content.
Link Appropriately- Link your content to some content from the website you are writing for. Also, link to some useful external sites. This will boost the link profile of your content, which is good for SEO.
With that, it is a wrap! Guest posts are a great way of improving SEO. Use the above tactics to get the best results for the other site owner. Good luck!